In the meantime, go ahead and reap the benefits of having a number of cheap tools for you to use in your quest to highlight your expertise and your accomplishments and hence further your career.
Get Involved. Get Known.
Yesterday, I was reading a news story which I knew a client of mine would find interesting. I sent it to him for comment and he responded a few minutes later. I tailored the response and put the comment on the news article. Then I went looking for the reporter's social feeds, so the reporter would be sure to see the comment and know that someone was interested in their stuff. This would help the reporter by flagging a future expert source if they needed one, and it would help my client by giving them a chance to be recognized by someone in the press.
Make Contact. Communicate.
A few minutes after posting the Tweet, the reporter got in touch and wanted to talk to the client for a few minutes. A phone call was made and the two of them had a ten minute interview. The reporter now had 1) a source for a new story and 2) an expert they could call on for future stories on the same subject. Meanwhile, my client was getting exposure in the mainstream press which could be turned into social media exposure by sharing the story when it came out. This would then add burnish to his expert halo and help him make more money from clients of his own.
None of this came through whining about Facebook and Twitter intruding on our lives, nor did it come from misery seeking company on LinkedIn and throwing in the towel on social media. It came from using these tools to do what they do: allow you to easily find people and talk to them.
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