Sometimes The Best Move Is: "Do Nothing."

Back in my cruise ship days, I often heard a bar manager say, "If it's not good, it's better to have nothing."

He would say this whenever he saw a fruit display that looked less than appetizing, a promotional flyer that looked amateur, or a dying palm frond being used to dress up the bar. The fruit display would vanish, the flyer would go in the garbage, and the palm frond would head to the incinerator.

I didn't work in the bar department, but you couldn't help but hear him before the doors opened for an event. He constantly preached that people wouldn't miss something they didn't get a chance to see, but they would notice something sloppy and cheap.

If you feel you absolutely must have a newsletter this month, a social update by noon, a PowerPoint presentation to go with your speech, or a bunch of flowers in the reception area, you're wrong. Those things might be important, but it's more important that they're good.